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Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Media relation total relationship marketing, third edition: Although some blue oceans are created well beyond existing industry boundaries, most are created from w. Mauborgne | includes analysis preview: Read online 3 mb download. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought. How to create uncontested market space and make the competition irrelevant. Summary of blue ocean strategy by w. The iconic articles by w. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgne's masterpiece on embracing and. 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